by Kim Debord | Aug 29, 2022
CASE STUDY A New Way Forward The Challenge: Creating a brand identity to reflect the visionary work of NEW NEW provides support (both tactical and visionary) to nonprofit and community organizations across SE Michigan. NEW leads the way — serving as an example and...
by linette@invisibleengines.com | Jun 8, 2020
CASE STUDY Designing a way to bring alive the mission of University of Michigan Technology Transfer The Challenge: How can we bring our mission statement alive for staff and visitors? After a long process of collaboratively working on a mission statement with their...
by linette@invisibleengines.com | Jun 7, 2020
CASE STUDY An Exhibit to Celebrate Marie Tharp, Ypsilanti’s Revolutionary Mapmaker The Challenge: How can we share the world-changing achievements of a revolutionary mapmaker from Ypsilanti? For an inland community like Ypsilanti, Michigan, the Atlantic ocean...