A Home is a Foundation for the Future

Avalon Housing works to end homelessness by developing affordable housing centered on community, care and support. When Avalon was referred to us, they lacked a clear way of differentiating themselves from their peers who also help address homelessness. We researched and interviewed their stakeholders to understand what was unclear and why. In the end, we helped align their brand strategy and helped them lean into the fact that they are the only organization that develops, contructs and manages affordable housing. 

This project resulted in keeping the logo as is, shifting color palette, clarifying messaging to position the organization as unique among other organizations working with housing and homelessness. We also addressed the power of photography and gaze— and helped find a way to represent the people they help while preserving their dignity, privacy, and autonomy by working with illustrator Yen Azzarro to create a library of images.