BRAND COMPASS

Get personalized insight and guidance to optimize your nonprofit’s brand

 

  • You’ve done the work of strategic planning and you have a clear idea of what’s ahead for your organization’s growth. But how do you get from here to there? Are your current communications aligned to help you make things happen? 
  • Your nonprofit has worked with many designers over the years. Each one has had their own take on the organization’s identity. As a result, things feel scattered and confused. How can you pull all the parts together in a way that will help you move forward with consistency and intention? 
  • You have a feeling that your nonprofit’s “voice” isn’t the right one. Or, you aren’t sure your nonprofit has a voice at all.

We can help!  Our Brand Compass service can give you a sense of direction and purpose as you unlock the power of branding for your organization.

Strengthen your brand for success

Your nonprofit’s brand is the way that you show up in the world. It’s your visual identity: your logo, fonts, colors, and photography… but it’s so much more. It’s the way you frame a message, the words you use, and how you use them. A brand is a powerful tool that conveys the “what” and “why” of your mission in a way that is compelling and authentic. It’s a  tool that every nonprofit should leverage.

A strong and clear brand can help you:

  • Promote your work with clarity and confidence
  • Attract donors and volunteers
  • Connect with key partners
  • Reflect your trustworthiness and competence
  • Elevate your mission  

“Brand becomes critical when you’re seeking to create partnerships, when you’re seeking other funders, and when you’re looking to associate yourself with people in the field.

A strong brand helps bring greater credibility and trust to a project quicker, and acts as a catalyst for people to want to come to the table.”

–Diane Fusilli, a global brand consultant and former communications director at the Rockefeller Foundation in The Role of Brand in the Nonprofit Sector, Stanford Social Innovation Review

Move ahead with confidence and clarity

Brand Compass is an important first step toward optimizing and aligning your brand. Before you head out on an adventure, you need to know where you are and where you’re headed. Then you can figure out the best route. 

Brand Compass is an intensive and collaborative experience that will shine a light on where you are, where you’re going and how to get there.

Here’s how we work:

  • 4-6 week process
  • Discovery Sessions (2 hours initial meeting plus follow-up as we get to know you, the context of your work, your goals, and the challenges you face.)
  • Communications Review (Send us of all your current printed and digital communications.)

At the end of our work together, we’ll deliver:

  • Insights, Strategy, and Recommendations
  • An Action Plan – Including high-impact quick fixes as well as major projects, prioritized to suit your needs and budget
  • 90 minute meeting to walk through and answer your questions

 

Cost

 Brand Compass is a 4-6 week engagement. We offer this service on a sliding scale beginning at $2975. 

Let’s get started!

Schedule a quick call to see if Brand Compass might be right for your organization.

Contact Us